Arrivals & Departures: Sylvia Devlin goes home, French ace joins Yahoo, iProspect promotes Dan Kalinski

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Marketing Association stakeholder relations & admin manager Sylvia Devlin – a true legend in this business – is moving on after 30 years at the MA. 

“I’m not going to another professional job,” she told M+AD this morning. “I’m going home to Tuakau – and I’m looking forward to the end of my daily 5.30am alarm! “It’s dark when I leave home, and dark when I get back.”

Devlin plans to expand her interests in voluntary roles, including adult literacy, family support, and A&P shows. “I suspect I’m going to be busier than ever,” she says.

The MA is now planning a big party for the woman who helped lay the foundations of the association.

MA ceo Gill Stewart said: “Sadly, after 30 years of dedicated service Sylvia Devlin, is moving on, so we want to say thanks and give a fond farewell to the person that knew the answers to all your questions, sorted that thing for you that time, and made your day a little brighter.”

The farewell will be held at the Lumley Centre, Level 28, 88 Shortland Street on Friday 27 May, 4pm-7pm. On street parking is usually available and there are pay carparks close to venue.

If you’re a starter, RSVP here: by Tuesday 24 May.

French ace joins Yahoo NZ

Yahoo New Zealand has sought to bolster its data, content and technology strategy with the appointment of digital innovator Arnaud Calonne as head of sales. “The position will lead a pivot for Yahoo’s strategy, delivering tailored advertising solutions and services with a renewed focus on social, video and native advertising,” said Sydney-based Yahoo ANZ commercial director Paul Sigaloff.

“As head of New Zealand Sales, Arnaud will bolster the company’s presence in the New Zealand market, utilising the foundation products of Tumblr, Gemini and the imminent launch of Brightroll, alongside Yahoo’s comprehensive InSights data offering.

“Yahoo NZ will embark on a strategic plan to grow their userbase and subsequently drive daily habits with entertaining and inspiring content.”

Calonne brings over 18 years experience in the digital industry to the team, with a career spanning the UK, French and New Zealand markets. Having established and sold Adrider, a social media agency in Paris, Arnaud relocated to New Zealand in 2011.

“I have been living in NZ for the last four years, moving from Paris, where I launched my own social media agency Adrider. After 18 years in Europe, my Kiwi wife won me over with stories of life in NZ and after selling my agency to Havas Media, we decided the time was right to pack up and make the big move downunder.

“Since moving back to NZ, I have spent the last four years launching Acquire Online in the NZ market, first heading up programmatic and then later sales.  My family and I are thoroughly enjoying the laidback NZ lifestyle on Auckland’s, North Shore.

“I jumped at the opportunity to work at Yahoo and really look forward to leading the team in the mission to drive our content, data and technology offering.”

Joining Arnaud Calonne in Yahoo’s New Zealand team are several other new faces, including senior account manager Katerina Lysionak and account operations specialist Skipper Lomiwes.

Dan Kalinski appointed ceo of iProspect ANZ

Dentsu Aegis digital performance marketing shop iProspect has promoted managing director Dan Kalinski to ceo of the company, leading 120 staff on both sides of the Tasman.

“Dan has driven outstanding growth in the culture, performance and results of iProspect during his four years with us,” said Matthew Crook, chief strategy officer and ceo of performance & data for Dentsu Aegis Network. “The promotion to CEO reflects his exceptional performance during his tenure and is very well deserved.

“Dan has developed the iProspect proposition to a full service omni-channel offer including content and data, grown the size of the agency in terms of staff 10-fold and developed an exceptionally positive culture. iProspect is well positioned to continue to grow and lead the industry in delivering performance marketing results under Dan’s leadership.”

Dan Kalinski said: “I work with an amazing group of people at iProspect and Dentsu Aegis Network. I look forward to working with my leadership team and all the people within the business to continue to drive the success of iProspect in my new role.”

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