Taika Waititi’s Aussie work – death by rabbit

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New Zealand director Taika Waititi extends his skills to Aussie accents in his three new spots for Australian online short-term lender Nimble via McCann Melbourne. Sadly, Waititi’s class is hamstrung by the requirement to work with Nimble’s silly bunny character.

The spots help launch Nimble’s new mobile app. And the campaign is also going to inflict even more Nimble Bunnies on our unsuspecting neighbours across radio, outdoor and online.

Nimble It and Move On is an exciting new direction for the brand,” Nimble brand strategist Stirling Howland told Campaign Brief. “It’s both a call to action and a solution. We believe it’s going to help position Nimble as a simple, fast, and stress-free way to borrow money that will resonate with consumers.”



Client: Nimble
Nimble Co-Founders: Greg Ellis, Sean Teahan
Brand Strategist: Stirling Howland
Marketing Manager: Johan Kriegbaum
Online Strategist: Jay Stockwell
Agency: McCann Melbourne
Creative Director: David Ponce de Leon
Copy Writer: Patrick Trethowan
Art Director: Ryan Clayton
Senior TV Producer: Jo Alach
Senior Account Manager: Sally Bradley
Group Account Director: Serrin Dewar
Production Company: Curious
Director: Taika Waititi
Executive Producer: Matt Noonan
DOP: Lachlan Milne
Editor: Tim Mauger
Colourist: Martin Greer
Online Artist: Eugene Richards
Post-production: The Refinery Post Production Services
Music Supervision: Level Two Music
Music Composition: Electric Dreams
Soundtrack Production: Steve Williams/Flagstaff Studios

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