As You Were

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AUCKLAND, Monday: Yesterday’s Clemenger shacks up with Colenso story – while essentially accurate in most respects – contained one fundamental flaw.

Mainly, we confused Clemenger BBDO (the agency, based in Wellington) with Clemenger Group Auckland.

“Hey Dave,” writes Clemenger Group ceo Jim Gall. “Imagine my surprise when I just saw your article. I’m always up for a call. Thought you might want to set the record straight?

“We are still at 33, but the lease is up. And Clemenger BBDO is based in Wellington – not Auckland.


“In this world of collaboration, it makes sense for our clients and our businesses, to be closer to each other.”

“Our agencies that occupy 33 move to 100 College Hill [home of Colenso BBDO] next month where we have expanded our leased space to accommodate everyone.

“In this world of collaboration, it makes sense for our clients and our businesses, to be closer to each other.

“If you could please update your article with these facts, it would be greatly appreciated.”

Ed Dave Gapes responds: “Guilty as charged. We confused the agency with the Group – and we were too quick off the mark with the timing.

“And yes – we should’ve checked our information with Jim Gall – before we fired both barrels.”


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