AUCKLAND, Monday: Newly appointed ceo Skye Kimura has launched Tātou ki Tāmaki Makaurau – which aims to support Māori organisations to achieve “the right comms narrative and messaging” at at Māori-owned cafe, UpCafe, in Albert St in the CBD.
The Auckland launch came just12 weeks after launching in Pōneke (Wellington).
Kimura said; “It was only a matter of time until we launched Tātou in Tāmaki Makaurau. We have been so encouraged by the response to our offering in Pōneke and now the interest is definitely coming out of Auckland.”
“Tātou supports organisations to achieve the right narrative and messaging through engagement, comms, marketing and creative that is co-designed with Māori whānau and communities.
“This means that Tātou is part of the conversation from the start. The days of a cursory lens passing over work are gone.
“There is no room for tokenism in a society that values authenticity and integrity, and the pace at which we are growing reflects the increased awareness and understanding by organisations that it’s time to get this right, and by getting it right reflects well for their brands and their audiences.
“Being a part of Tātou means we can bring what we know into the mahi that we do; it’s about being Māori and doing right by our whānau, mahi tika.
“Plus, Māori deserve better.
“Tātou is part of the Waitapu Group, owned by Greg Partington.”
Caroline Dewe (a Tātou client, from mobile apps outfit Alphero) said: “Aligned with the business growth is a key team to bring this new concept alive in an authentic way and it’s the integrity of the process of co-design that is delivering the best results.
“We’re excited about our partnership with Tātou. Having Skye and her team and their incredible insight to drive what’s good and right for Māori, is long overdue in the Pakeha world.
“Together we will co-design and produce digital services that deliver a positive impact for all of the people in Aotearoa.
Tātou principal advisor Māni Tuki said:, “Engaging and connecting Māori and ensuring their voices are heard allows us to maintain authenticity in the mahi we do. We feel privileged that our whānau trust us with their whakaaro and we do not take lightly, the role we have to advocate for their voices and uphold their mana and that of their tīpuna ”
Kaiārahi, Creative, Artist, Graham Tipene said: “As a Māori artist, I’m able to help shape design to ensure elements of our past are brought through to our present. That in itself is pretty amazing.”
Designers join
Multimedia designers Eruwhiti Davies and Eruera Tū have recently joined Tātou.
Tātou is part of the Waitapu Group, owned by Greg Partington, who reflects on the decision to launch Tātou as “one of the best he has made”.
Tātou is open for business now.
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