TBWA & 2degrees ‘fight for fair’

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AUCKLAND, Thursday: 2degrees and TBWA have launched a new campaign showcasing how the telco “fights for fair” for Kiwi businesses.

This campaign builds on 2degrees 10 year commitment to fighting for fair in the telco market and brings a renewed focus on the scale and breadth of the 2degrees business offering.

2degrees marketing manager Dominique Leeming said: “Telcos traditionally create real business customer testimonials and the 2degrees campaign disrupts this approach by bringing to life real business stories in the fun 2degrees emoji style.

“When writing a 2degrees ad we always ask ourselves what won’t the ‘other guys’ do?”

“The SPCA was the first business story to go to air and The Body Shop and Fahey Fence Hire will follow this month.”

The SPCA switched its mobile and broadband services to 2degrees two years ago and uses the network to support its day-to-day operations and to provide innovative ways to tap into much needed funding.

TBWA cco Shane Bradnick said: “When writing a 2degrees ad we always ask ourselves what won’t the ‘other guys’ do? This campaign lets us tell real business stories, unlike any other telco.”

The 2degrees Fighting For Fair business campaign will roll out across TV, OLV, digital, OOH and radio.

The three TV spots are viewable here:


Client: 2degrees
Agency: TBWA Group NZ
Production and Post Production Company: Assembly & TBWA/BOLT
Sound Design & Mix: Factory Studios
Music: Boney M Daddy Cool

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