Chance of a Lifetime

EditorNews Make a Comment

AUCKLAND, Monday: It has been an epic few months for five rugby hopefuls who took part in 2nd Chance Charlie, a reality show devised for 2degrees by TBWA and created in partnership with Three which offered contenders their second chance at Super Rugby stardom.

All five Charlies put their bodies on the line as they fought to resurrect their dreams of rugby stardom and it has all paid off for the winner, 27-year-old Wellington firefighter James Cockburn who won an intensive 12-week training and development programme with the Hurricanes, $10,000 and a chance to play rugby at a professional level.

Family man James, who has two kids and a third on the way, lost a remarkable 10kg throughout the competition. His win was announced in an emotional final episode on Three last week. 

“2nd Chance shows how, with the right brand platform and partnerships, a brand can truly become a part of Kiwi culture.”

TBWA CCO Shane Bradnick said: “2nd Chance Charlie has been hugely successful, and shows how with the right brand platform and partnerships, a brand can truly become a part of Kiwi culture.

“It’s been an incredible experience witnessing these five Charlies grow as they endured an intense mental and physical journey, battling to prove they’re the one most deserving of a second chance, and with lockdown this was almost blown again.

“But with Super Rugby Aotearoa coming back, the lads and the 2nd Chance production team sprang back into action. All the guys did so well and it’s been important for Kiwis to see this other side of the men pursuing rugby greatness in New Zealand. Congratulations to James, he really deserved the win.”

All episodes are available to watch on ThreeNow.


Client: 2degrees
Agency: TBWA Group NZ
Broadcast & Production Partner: MediaWorks
Media Agency: Ikon
PR Agency: Porter Novelli

Share this Post