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AUCKLAND, Today: TBWA has launched an ANZ Bank campaign that celebrates Kiwis love for their sport – so much so that in any given week 95% of young people and 73% of adults take part in it.

TBWA CCO Shane Bradnick said: “Sport is at the very heart of Kiwi culture and helps define us as a nation.

“We wanted to create a story that captures the essence of ANZ’s sport – and company – philosophy. Success isn’t just measured on the scoreboard, it’s about the laughs you share, the skills you learn and the friendships you gain. It’s about how you and your community thrive.”

TBWA worked with director Mark Albiston from Sweetshop to create the hero 90-second film. “I reckon sport runs in our veins here in New Zealand and the way we play it says a lot about who we are – I love the humour and the values embedded in this script. Game on.”

“The campaign features a hero 90s film with 60s and 30s edits, large-format OOH, digital, social and in-branch.”

The ANZ Good Sports campaign will feature a hero 90 second film with 60 and 30 second edits, large-format OOH, digital, social and in-branch.

ANZ marketing head Astrud Burgess said: “In some parts of the world, sport is about winning at all costs. But sport for Kiwis is about so much more than this – it helps us to learn and understand humility, teamwork and compassion.

“ANZ has supported a wide range of sports for many years, but most of all we support good sports, and this is what the ANZ Good Sports campaign aims to celebrate and encourage.”

The campaign will be complemented by the launch of an awards programme that celebrates good sports on and off the field; a netball and cricket grant programme; and the ongoing support of charitable organisations through the ANZ staff foundation.


Client: ANZ New Zealand
Agency: TBWA Group NZ
Media Agency: PhD
Production Company: Sweetshop
Director: Mark Albiston
Executive Producer: Ben Dailey
Executive Producer: Kate Roydhouse
Producer: Andy Mauger
Photographer: Alistair Guthrie
DOP: James L Brown
Post Production: Offline: Luke Haigh, Grade: Peter Ritchie, Online: Jon Baxter
Music, sound design & mix: Beatworms Cam Ballantyne

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