TBWA\NZ launches ‘agile’ production arm

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TBWA\New Zealand has officially launched its new production arm, Bolt, created (says the agency, in a release) in response to the changing needs of our clients and brands that need to reach their customers more often with meaningful content.

Designed to span content for film, still imagery, digital formats, data driven marketing and culturally disruptive content, Bolt fills a gap where high levels of quality control is required while delivering very fast, cost-effective content creation for clients.

The Bolt model is successfully operating in a number of international markets, including Australia, and the move to open locally was a natural step,” says TBWA\NZ managing director Catherine Harris.

“We have been refining the Bolt offering over several months and it fits perfectly into our agile model, allowing greater access to talent more fluidly and delivering more engaging assets at speed,” Harris said.

“The opportunity to extend and expand the campaigns we deliver on core brands and briefs gives exceptional value to our clients – but also creates new creative opportunities to extend and adapt our campaigns.”

At the helm of the new venture is production veteran Jodie Hari whose career across the past two decades includes local and international work on TV, short film, radio, print, ditigal and activation campaigns.

“Having an agile studio like Bolt unleashes creative possibilities that we previously would have had to sideline due to timing or budget.”

Hari has worked across finance, FMCG, beauty, alcohol, telecommunications, travel, retail, automotive, luxury goods brands and government organisations.

“Jodie’s expertise, flexibility, industry relationships and her passion for changing face of creativity means she can fulfil any challenge that comes her way,” said Harris. “Supported by a full-time creator and editor, Bolt is set to have a significant impact on how we work and this has already been evident in early projects via Eleven PR for activation and social media spaces.”

Hari says she’s excited about the possibilities held by a nimble production studio to also complement bigger production projects as well.

“I am excited for how this can add to, and build out, the types of creative work we make and the different ways we can now leverage our ideas,” she said. “Bolt won’t take away from the collaboration we have with the brilliant production partners whom we work with already, but instead can be used for speedy content creation as well as adaptations and refinements of campaign assets on major projects if needed.”

TBWA\NZ ECD Christy Peacock said the opportunities around diversified creative execution through Bolt are “exciting and extensive”.

“Having an agile studio like Bolt unleashes creative possibilities that we previously would have had to sideline due to timing or budget. It’s become a creatively liberating vehicle for our teams and clients alike.

“The Auckland-based Bolt office will also have access to Australian production facilities and is on track to announce a series of high profile partnerships to expand the offering throughout the year.”

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