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AUCKLAND, Today: TBWA\NZ has appointed Wiktor Skoog as creative director of its TBWA\Make. Hailing from Sweden, Skoog will lead Make, which was set up to deliver creative product design, partnerships and long form content creation for the group.

Skoog’s work with TBWA\NZ has already led to the delivery of a range of disruptive and award-winning work, as well as a number of upcoming tech projects and TV properties launching over the coming months locally and globally. 

He was the design creative director behind ANZ’s Mr Humfreez, which recently won D&AD’s only Australasian Yellow Pencil.

Until recently Skoog was working in a shared role as creative products director across TBWA\Melbourne and TBWA\NZ.

Prior to joining TBWA, Skoog was at Grey London for five years and led the creative output of Volvo Cars UK.


“Wiktor is an amazing dude, one of those true unicorns you hope you’re lucky enough to work with in your career.”

A creative, planner and “renegade”, Skoog holds an engineering degree from the Swedish Royal Navy and before entering advertising was an entrepreneur for 10 years, counting a gaming company, a restaurant and a car dealership among his start-ups.

TBWA NZ CCO Shane Bradnick said: “Wiktor is an amazing dude and incredible talent, one of those true unicorns you hope you’re lucky enough to work with in your career.

“He has a mind like a Swiss Army Knife and the energy, resilience, and drive to get special things done.

“He’s already made game changing work with us and we know in this new role he will be able to put his considerable talents to use for even more businesses in New Zealand.”

Skoog said: “We have been operating Make in the shadows for a year, very much like a startup – constantly learning as we do things differently with our client partners and also well outside of our current clients.

“For me it has created a type of freedom that is really refreshing and rare in agencies. I’m stoked to be part of it.”


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