TBWA/ and Noel Leeming double up for Xmas

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AUCKLAND, Thursday: TBWA\New Zealand and Noel Leeming are bringing the ever-helpful Noel Leeming character back with two festive commercials for the holiday season that launch today across New Zealand.

The spots feature a Noel Leeming passionate expert helping customers to choose the perfect Christmas present for their loved ones, via the gift of tech.

The Warehouse chief customer officer Jonathan Waecker said: “With so many things for people to juggle at this time of year, we want to help relieve some stress for Kiwis by letting them know we’re here to help with gifting inspiration.

“There’s no better time than Christmas to deliver our ‘always happy to help’ brand message and these latest spots do that with a smile.”

“The campaign will also be rolling out in TV, digital, social, OOH and through shorter 15 & 6-second cutdowns and YouTube bumpers.”

TBWA\NZ chief creative officer Shane Bradnick said: “We all need a bit of a hand with the Christmas shopping, and these latest commercials show how Noel Leeming is the place to come to find gifts that will be loved.

“Very much in the same fun vein as the preceding work, we see Noel as a super-helpful person that makes people’s days.”

The campaign is also be rolling out in digital, social, OOH and through shorter 15 & 6-second tvc cutdowns and YouTube bumpers.

There’s two 30sec tvc at the core of the campaign – that’s BoomBoos at the top of this page, and here’s HammySammy below.


Client: Noel Leeming
Agency: TBWA\NZ
Media Agency: OMG
Noel Leeming PO audience & customer attraction: Rebecca Cheah
Noel Leeming Brand marketing audience & customer attraction: Lou Devine
Production Company: Fish
Director: Gary John
Producer: Samantha Attenborough
DOP: Billy Bycroft
Offline: Tim Mauger
Colourist: Matic Prusnik
Online: Mandy VFX – Anita Ward
Sound Design & Mix: Liquid Studios

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