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AUCKLAND, Wednesday: We all know someone who deserves a 2nd chance, so TBWA, 2degrees and MediaWorks’ Three have teamed up “in the spirit of fairness” to give one lucky Kiwi a 2nd chance at sporting greatness.

Launching next week (on Wednesday 17 June, 2nd Chance Charlie is a new reality show devised by TBWA in partnership with Three that aims to give five rugby hopefuls a 2nd chance at Super Rugby stardom.

The media agency was Ikon, with PR from Eleven.

Building on the 2degrees’ commitment slogan “Fighting for Fair” and highlighting their Super Rugby sponsorship, 2degrees and Three have identified five Charlies from across the country to take part with each assigned to a Super Rugby Team.

The filming began in February and despite the challenges of the recent national lockdown, the players have been training hard, managing their diets and preparing for their shot at Super Rugby stardom.

“The show leverages 2degrees’ Super Rugby sponsorship in a way that tells compelling and engaging stories.”

The winner will receive $10,000 and a contract to take part in a 12-week Super Rugby development programme. The 2degrees People’s Choice winner, as voted by the public through the 2nd Chance Charlies Fanzone page on Three, will win $5000.

The five Charlies span a range of backgrounds – one is a Navy veteran, there’s a solo dad of three, and one a former NZ U20 player who turned his back on a rugby career to follow his religion on a two-year mission to Arizona, USA.

It’s this mix of backgrounds and stories, paired with a game that shapes our national identity that TBWA chief creative officer Shane Bradnick believes will appeal to audiences.

“The show builds on 2degrees’ commitment to Fighting for Fair, leveraging their Super Rugby sponsorship in a way that tells compelling and engaging stories. It’s a great fit and a unique partnership that shows how brands can become a true part of culture,” he says.

“Everyone knows someone who dreamed of being a professional rugby player but never quite made it, so it seems only fair to give Kiwis a 2nd chance to make this dream a reality.”

The show will play out across sixteen episodes broadcast over eight weeks.

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