TBWA reaches for the sky

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TBWA\Auckland has orchestrated the Travel to Another Level app positioning of Auckland Airport’s digital rewards provider Strata Club.

Strata Club is recognition programme available to all international and domestic travellers, and visitors to Auckland Airport’s international and domestic terminals.

“It’s free and easy to join and members instantly receive extended complimentary Wi-Fi at Auckland Airport, as well as special offers throughout the airport,” says TBWA ECD Christy Peacock.

“The creative was used to represent the sense of ease when transitioning through the airport and how easy it is for those travelling, as well as those visiting Auckland Airport to do what they’re there to do.

“We really wanted the creative to represent that feeling of ease when visiting Auckland Airport. The visuals show various Strata Club members moving through the airport easily. Their floating nature represents that sense of calm, relaxation, and enjoyment, as they simply and easily travel to another level with Strata Club.”

Auckland Airport marketing GM Jason Delamore said: “Strata Club has been designed by our customers for our customers and is helping us offer a rewarding, personal experience to all our customers, every time they visit Auckland Airport.

“We think the creative really helps to tell this story.”

A mix of outdoor, in-terminal and POS were used in the airport, as well as online digital banners.


Client: Auckland Airport
Campaign Title: Strata Club
Creative Agency: TBWA
ECD: Christy Peacock
Creatives: David Sylvester, Watchara Tansrikeat, Melissa Turkington
Client Service Director: Robyn Budd
Senior Planner: Clare Leitch
Senior Account Director: George Sim
Production Manager: Mark Paisey
Studio Designer: Agnes Ang
Studio: Laura Callan
Digital Producer: Marianne Short
Digital Designer: Luke Mcarthur
PR Agency: Anthem
The Team: Di Ruela, Carolyn Kerr
Media: PHD
Media Team: Paul Ruscoe, Nikola McCarthy, Boyd Hatcher
Production Partners: Jauggernaut, Billboard Solutions

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