Arrivals & Departures: TBWA\ taps ECD Guy Roberts

Editor A+D, News Make a Comment

AUCKLAND, Today: TBWA\New Zealand has hired Saatchi & Saatchi Auckland executive creative director Guy Roberts to the new position as ECD across TBWA and Eleven PR.

Roberts is returning to his agency roots, having last worked at TBWA\ in 2010 followed by a stint at Droga5 then seven years at Saatchi Auckland.

During his career Roberts has developed campaigns for Toyota, Tui, ASB Clever Kash and Adidas All Blacks. 

TBWA\ chief creative officer Shane Bradnick said: “We’re so excited to have Gus join the team, he’s an absolute top human and equally a top creative talent.

“Having been part some of the country’s most iconic work, Gus brings invaluable experience and knowledge to the agency and our clients, as we keep pushing to make TBWA\New Zealand truly world class.”


“Can’t wait to get stuck in with Shane and Catherine; they’re a bloody talented duo and awesome people to boot.”

Roberts says he is looking forward to returning to TBWA\ to join the leadership team and to work with Shane Bradnick and Catherine Harris, who are driving the agency’s clients and brands forward.

Roberts said: “I can’t wait to get stuck in with Shane and Catherine; they’re a bloody talented duo and awesome people to boot.

“I’ve always been a firm believer in the power of TBWA\’s disruption philosophy. Culturally, the business lives and breathes disruption; the network is extremely well connected and the local team is incredibly plugged in to culture and emerging trends.”

TBWA\ Group NZ MD Catherine Harris said: “Bringing Guy on board is part of our ongoing investment into great talent, a focus on disruptive creative and in building out the capabilities of the agency.

“TBWA\New Zealand is going from strength to strength and I’m excited to welcome Guy to the team.”

Roberts’ role as TBWA\New Zealand ECD commences in July.


Share this Post