ANZ and TBWA tell a bee to bee story

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AUCKLAND, Today: ANZ New Zealand has launched a campaign that hits the sweet spot as it recognises the important role of business customers.

The new story moves away from the tried and tested customer testimonial, showcasing instead businesses across the growing honey sector supply chain – from SMEs through to larger commercial companies – demonstrating how businesses connect and contribute to each other’s success.  

The campaign highlights ANZ Business customers from the across the country, filmed on location in Christchurch, Oxford, Ashburton, Auckland and Gisborne. Each has a honey-related business story to tell – from bee-keeping to selling at farmers markets to large-scale manufacturing.

TBWA chief creative officer Shane Bradnick said, “Business banking ads normally aren’t the most exciting.


“The campaign will be supported by tailored executions in digital and social media, and radio.”


“There was an opportunity to disrupt the category and create work with warmth and feeling, centred around real, personal relationships. The main ad shows how it feels when business around New Zealand flows, and the product proof points are how ANZ help it all happen.

“We added a bit of charm by having a friendly bee navigate us through the story. This campaign shows how, by trying to make banking easier for businesses, ANZ is trying to help the backbone of New Zealand’s economy to thrive.

ANZ head of business marketing Bridget Snelling said, “Having our customers demonstrate how ANZ makes business banking easier is a true testament to the products and services we provide to help their businesses.

The hero film [top of the page] is accompanied by a suite of 15” spots that highlight the services, products and expertise ANZ Business has to help Kiwi businesses thrive.

The campaign will be supported by tailored executions in digital and social media, and radio.


CREDITS

Client: ANZ New Zealand
Agency: TBWA Group NZ
Production Company: Fish & Clips
Post Production: Mandy VFX
Sound Design & Mix: Liquid Studios
Music: Level 2


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