AUCKLAND, Friday: TBWA\New Zealand has taken out a Global Grand Effie at the 2025 Global Best of the Best Effie Awards for its ANZ Bank New Zealand work.
“From Dreaming Big to Knowing HOW” won the top global honour in the Sustained Success – Services category, recognising the campaign’s long-term impact and effectiveness.
Awarded by Effie Worldwide, the Grand Prix celebrates the strongest campaign among Global Grand Effie contenders from around the world.
The win puts TBWA\New Zealand, ANZ, and Omnicom Oceania partners PHD and Track Tribal among the global leaders in marketing effectiveness.
It also highlights the strength of the long-running partnership between TBWA\New Zealand and ANZ’s world-class marketing team.
The awarded work celebrates ANZ’s shift from inspiring big aspirations to helping New Zealanders build practical financial capability, turning ambition into action in more meaningful ways.
Catherine Harris, CEO TBWA\New Zealand says, “Winning the Global Grand Effie is an exceptional achievement, and a powerful endorsement of what effectiveness looks like today.
“Winning the Global Grand Effie is an exceptional achievement, and a powerful endorsement of what effectiveness looks like today.” – Catherine Harris, CEO TBWA\New Zealand
“This work demonstrates what is possible when creativity goes well beyond communications and into products, services and customer experiences. I’m incredibly proud of our partnership with ANZ and our collaboration across the Omnicom Oceania network for building work that doesn’t just perform locally, it leads globally.
“In particular, it highlights the trust and ambition of Astrud and her exceptional team, who understand and champion the power of strong brand platforms and the creative thinking required to successfully turn that platform into sustained business growth.”
The Global Best of the Best Effie Awards bring together the highest-performing work from Effie programmes worldwide. Taking out the Grand Prix marks the highest possible recognition for effectiveness on the global stage.
The result follows a strong showing for TBWA\New Zealand at the Global Best of the Best Effies, with the agency also named Global Grand Effie Contender for two additional campaigns:
- Teaching Kids the Good and Bad Things About First Phones for 2degrees (Positive Change: Social Good – Brands)
- The ANZ Good Energy Home Loan for ANZ Bank New Zealand (Positive Change: Environmental – Brands)
Together, the recognition reinforces TBWA\New Zealand’s belief that disruptive creativity delivers its biggest value when it drives commercial impact, positive change and real-world solutions for clients.
Share this Post
