TBWA wins Instant Kiwi

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AUCKLAND, Today: Following a closed pitch, TBWA NZ has been appointed as the lead agency for Lotto New Zealand’s Instant Kiwi brand. The incumbent was VMLY&R.

The partnership will see TBWA provide Instant Kiwi with end-to-end work from strategic planning through to creative content across their scratchie products, as well as being tasked to build their online business.

Lotto CMO Annemarie Browne said: “We have been working with the leadership team at TBWA for the past few months and have a great connection and alignment on the ambitions for Instant Kiwi instore and online.

“The first campaign is set to launch later this month.”

“We’re looking forward to tackling our online future with a fresh agency team, a new perspective and some really great work.”

TBWA Group NZ ceo Catherine Harris said: “Instant Kiwi is an iconic New Zealand brand we all know and love. We’re looking forward to applying TBWA’s disruptive thinking to the business as it embarks on a new growth phase.

“We have thoroughly enjoyed working with the Instant Kiwi team so far and are looking forward to bringing their online future to life.”

The first TBWA Instant Kiwi campaign is set to launch later this month.

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