Tears in Saatchi’s new campaign for hearing loss 

Editor TVCs, News Make a Comment

Saatchi & Saatchi has created a new brand campaign for Bay Audiology that captures the moment when someone realises the importance of doing something about their loss of hearing – not just for themselves but for their family. Using hidden cameras, Saatchi secretly filmed two people as they were having a hearing test and their reactions as they heard a message from their kids.

The commercials went to-air over the weekend. In them we meet Carol Coyne, a mother of two from Auckland, who has had a hereditary hearing impairment probably since birth and Hasan Tezel, a father who has been struggling with hearing loss for the past ten years. Last month Carol and Hasan’s families arranged for them to have a hearing test, where their children delivered them a very special message.

Within seconds of sitting down for her test, Carol is surprised to hear the voice of her son Eddie through her headphones. He tells her she’s the best mum in the world but sometimes she doesn’t hear so well.

“Sometimes it’s funny. But sometimes it makes me sad,” he tells her.

Then tears from mum as Eddie says: “If you have good hearing I can whisper in your ear and tell you good secrets.”

Guy Roberts, Joint ECD of Saatchi & Saatchi said, “It is an incredibly brave client who says yes to an unscripted idea, using real people, not really knowing what they were going to get. We thank Jacqueline and her whole team for putting their faith in this campaign and all the incredible people who participated, opening up their homes and lives to us.”

Saatchi & Saatchi’s Tim Parsons, filmed Carol and Hasan’s reactions to the surprising messages and the moment of realisation about the impact their hearing loss was having on their family.

Jacqueline Tibbotts, Marketing Director of Bay Audiology said: ”Hearing loss is something that can affect people at all stages of their life and it can often take years for people to take action, impacting the connection they have with family and friends. We’re very pleased to have been able to help Carol, Hasan and the other people involved in our campaign reconnect with their loved ones. We’re extremely grateful to everyone for allowing us to share their stories with New Zealand in a bid to help others who might be struggling with their hearing.”

The campaign launched on Sunday evening and will run across TV, social, digital and print. Subsequent stories will be released over the coming months.

Share this Post