Film Construction has been busy producing video in the content space. Their most recent video project for Bayleys Recruitment proves that technically challenging film work is still possible with today’s shrinking budgets.
Thanks to director Perry Bradley’s years of experience and innovative approach they were able to craft something quite special.
More than a mere recruitment film, Bayleys Realty Group wanted to cover a lot of ground with their message in this film produced by the Film Construction Content Studio.
The task was to showcase the wide range of ways that agents can work with the company. And talk to agents in their language.
Working with new customer experience agency JetPlane (part of The Print Group; JetPlane ceo is Sonya Berrigan), Damon O’Leary’s script called for a presenter to walk through a series of connecting doors.
“This kind of technical shooting is great fun. I love pushing around the variables and elements until they all come together.”
Each scene is a new location showing the diversity of Bayleys, and the employment opportunities within their business – commercial, residential, rural, lifestyle, project/apartment, property management, and valuations.
FC executive producer Patrick McAteer said: “The Content Studio enlisted director Perry Bradley to solve this. He brings so much experience with visual effects.
“His vision was for the whole film to feel organic and handheld – not tricky or choreographed like a music video. He devised an elaborate construction of doorways on each set. This allowed for transition points to occur in a natural way.”
Bradley: “This kind of technical shooting is great fun. I love pushing around the variables and elements until they all come together.
“I knew that the handheld feel was going to add complexity. But I also wanted to create real connection to the viewer. When working with visual effects, it’s important that they serve the communication. Too often they take over.”
McAteer: “Of course, budget is one such element we had to push around. The Content Studio are focused on exceeding clients’ expectations within their allocated budget.”
“Hats off to production designer Ben Witter who worked hard on the set elements that Perry had dreamt up. And DP Renaud Maire whose hand-held shooting always looks like a steadicam!”
CREDITS
Production Company: Film Construction Content Studio
Director: Perry Bradley
Producers: Peter Mayo, Patrick McAteer
Agency: JetPlane
EO: Sonya Berrigan
Creative: Damon O’Leary
Head of Production & Creative Services: Kylie Penman
Bayleys
National Director, Marketing & Communications: Chris Gwin
Marketing Manager: Lisa Power
Share this Post
