Telecom rebrand will cost $20m

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The vast task of rolling out Telecom’s rebrand gets under way on Friday 8 August. The changeover will involve 70 stores and 8000 retailers – and will cost $20 million.

CEO Simon Moutter says the change will be extremely complex. The news may be a bit old – but The Herald Business has run a useful article, with all the relevant brands detail, here.

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