Tennis superstars buy into Aussie indie

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Former tennis superstars Andre Agassi & Steffi Graf have become the latest partners to join Sean Cummins in his quest to build a global independent ad network.

Aussie site Mumbrella says the married couple – both have been multiple former world No 1’s – have taken a 15% stake in Cummins & Partners North America, which currently consists of offices in New York and Toronto, but will also include an office in London which Cummins said would be opening in the next six months.

Cummins met the duo, who won 30 grand slam events between them, when filming the branded content Open Up series for Aussie wine brand Jacob’s Creek which saw Agassi reliving anecdotes from his playing days as part of the brand’s sponsorship of the Australian Open.

Cummins told Mumbrella: “We’re flattered they want to buy into the agency. We had a relationship with them and they’d always said ‘if ever you come to the States let us know, we work with a lot of agencies and we’ve never worked with such a great agency as you’.

Read the full Mumbrella story here

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