Colenso BBDO and Assembly have put together a rather dramatic short film of last weekend’s launch of Auckland Harbour Bridge’s Vector Lights, the world first solar-powered permanent bridge lighting fixture.
The live light & sound launch followed nearly 18 months of careful planning and work by a huge team, the light and sound show went live.
The bridge is now fitted with 90,000 individually programmable LED lights; powered by 248 solar panels on North Wharf, the energy is stored in a Tesla Powerpack battery farm the size of a shipping container at Wynyard Quarter.
“This instalment is an ongoing reminder of the power of sustainable energy, showing how one small, culturally & environmentally led project can lead to a positive change for Kiwis,” said Colenso creative group head Maria Devereux.
“The solar-powered spectacle is not a one-off,” Devereux said. “It’s a demonstration of what can beachieved with renewable energy; part of a wider 10-year smart energy partnership between Vector and Auckland Council.
“The solar-powered spectacle is part of a wider 10-year smart energy partnership between Vector and Auckland Council.”
“The bridge acts as a gigantic billboard to remind people of the power of the sun and the potential of renewable energy. As the lead strategic agency, Colenso BBDO needed to ensure that the wider story would be told as they worked on the launch of Vector Lights.
“Seeing bridges lit up isn’t new. What makes this project unique is that the Auckland Harbour Bridge is now powered entirely by the sun.
“Our creative challenge was to find an equally unique way to launch Vector Lights. Instead of just creating a visual extravaganza, we wanted to exercise some creative restraint and see how little we needed to tell a story.
“With the invaluable help of Jonny Koefed, Dan Mace, and Mahuia Bridgeman-Cooper, we feel like we’ve created something pretty exciting.”
- View the video below
CREDITS
Creative agency: Colenso BBDO
Production & Animation company:Assembly
Motion Design & Director: Jonny Kofoed / Dan Mace
Music composition: Franklin Rd
Composer: Mahuia Bridgman-Cooper
Production & Lighting design: MandyLights
Content production: Flare BBDO / Content Boutique
Client: Vector – Beth Johnson (Customer Communications Manager)
Client: Auckland Council – Adam Prentice (Strategic Projects Director)
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