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AUCKLAND, Today: Sugar & Partners have created a new integrated TV, print, outdoor, social and digital campaign for Destination Great Lake Taupō.

The campaign aims to re-connect the Love Taupō™ tourism brand and experience, with the domestic tourism market.

Sugar MD Jeremy Jonhston said: “Like all tourism-based communities around Aotearoa, the Taupō community has taken a hammering.

“The campaign was pulled together at lightning-speed to coincide with the lifting of level 3 restrictions.”

“The new campaign invites Kiwis to come together and re-connect in the spirit of Whanaungatanga, ‘Right in the heart of this place’.

“The campaign was pulled together at lightening-speed to coincide with the lifting of level 3 restrictions and is a collaboration between Sugar & Partners, sister agency Social Sugar and the Love Taupō marketing team.”

The creatives produced two tvcs – View both below:


Client: Love Taupō
GM: Jane Wilson, General Manager
Marketing & Comms Manager: Anna McLaren
Graphic Designer & Marketing Assistant: Jemma Gregory
Digital Marketing Coordinator: Alex Leal
Agency: Sugar & Partners and Social Sugar
Creative: Paul Taylor
Sound: Liquid Studios
Music: Aeroplane Music
Post-Production: The Rig

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