The B word

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AUCKLAND, Today: The most-read story in M+AD’s daily email last week was Thursday’s piece about Bauer refugee Ros Ellison joining Go Media as Wellington sales manager.

The story hit the wires at 1pm, immediately recording 4600 page views (that’s our back-end graphic, above), providing further proof that the word Bauer and all its connotations holds a sour fascination for many Kiwis.

Bauer gutted the NZ magazine sector with its crude demolition of classic titles – The Listener, Metro, North & South, and NZ Women’s Weekly – titles that defined the modern Kiwi.

Since then, M+AD has quickly learned that including the B word in a headline automatically translates into reader numbers.

“The B word holds a sour fascination for Kiwis.”

So, milking this phenomenon to the limit, we’re compelled to repeat this heartfelt passage, written in by yet another Bauer refugee – broadcaster/writer Polly Gillespie in yesterday’s Sunday Star-Times

“Losing the magazine columnist job was awful.,” she wrote. “But I felt far more for the full-timers.

“The night before the axe fell, I stood in my bedroom with my 24-year-old daughter and burst into tears.

“Resilience for me is taking the blows, feeling the pain, finding the humour in everything, and then shouting to the world: “OK you bastard! Next adventure, please!”

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