For Whom the Bell Tolls

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AUCKLAND, Tuesday: High St strategic & creative brand comms shop The Enthusiasts has released a Bell Tea campaign that aims to show how flavour can make things come to life.

The Enthusiasts’ strategic partner Martin Yeoman said the positive vibes of the campaign reflect how Bell Tea is meant to make its drinkers feel.

“Culturally our levels of optimism & positivity are constantly being challenged and that’s where Bell can play a role – it’s an uplift in a cup,” he said.

“We wanted to show the moment of transformation.”

Creative partner Jamie Hitchcock said they sought to show the positive effect Bell has.

“We wanted to show the moment of transformation and the positive affect that Bell has. We chose classic Kiwi cups, the type found in homes and offices all around the country to demonstrate this.

“When the aroma of Bell Tea hits, it’s all on. Channelling the best Bell work of the past, it’s ultimately about providing uplift and optimism – that feel alive flavour”


Strategy & Creative: The Enthusiasts
Agency Producer: Fleur Swarbrick
Film Company: Fish
Director: Gary John
Executive Producer: Samantha Attenborough
Animation: Flux
ECD: Laban Dickinson
Senior Producer: Je’maine Booth
Post: Mandy VFX
Music & Audio: Liquid
Performance: Anna Coddington
Music Rights: Aeroplane
Media: Havas

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