Federation takes on UberEats with DoorDash NZ launch

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AUCKLAND, Today: On demand delivery service DoorDash has launched its first large-scale campaign in New Zealand with Federation.

DoorDash will facilitate the home delivery of food similarly to the likes of UberEats and Menulog. The NYSE-listed company first entered the New Zealand market in June 2022 through Wellington and Christchurch, and says its NZ launch has been its most successful yet.

The launch marks the commencement of their Auckland delivery service.

The debut creative platform and launch campaign by Federation stars NZ comedian Tom Sainsbury and covers multiple channels with a comprehensive integrated campaign.

Melbourne-based DoorDash AUNZ head of marketing Natasha Aaron said the company is intentionally making big waves around the country, and especially in Auckland.

Aaron said: “The campaign is a huge launch for us that taps into the awesomeness and scale of our local delivery service – something we’re really proud of and excited to shout about. 

“The debut creative platform and launch campaign stars NZ comedian Tom Sainsbury and covers multiple channels.”

“This is a major milestone for our New Zealand business expansion, and the creative impact of the new brand platform reflects this.”

Federation Auckland ceo Sharon Henderson: “Landing on the creative insight that ‘DoorDash creates an excitement zone for its customers is huge, especially when you bring that together with their absolute commitment to supporting New Zealand’s local eateries.

“So bringing one of our country’s hottest local comedians onboard for the launch was a natural step and a major coup for the DoorDash brand.”

Federation managing partner Elizabeth Beatty said: “Collaborating with the local and international marketing teams at DoorDash and media agency Wavemaker New Zealand has been fantastic, and together, we’ve created a campaign we know Kiwis will just love.

“It’s a category breaker with a huge dose of positivity and launches with a major all-channel media approach appearing across video on demand, ou- of-home, radio, social media, and digital.”

Kiwis can download the app at doordash.com


Agency: Federation:
Managing Partner: Elizabeth Beatty
Creative Partners: Tony Clewett / Bobbie McKay
Strategy Partner: Dan Bye
Client: DoorDash
Senior Manager – Consumer Growth Marketing: Janna Ferraro
Production: Eyes and Ears
Producer: Sophia Seaton
Director: Calvin Sang
Media: Wavemaker
Managing Director: Grant Anderson
Business Director: Laura Potter

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