The finalists

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The finalists for the 3rd annual NZ Social Media Awards have just been announced. Work from Whybin\TBWA, Special Group, Fuse, NZME, Spark PR & Activate, Sherson Wills, and Y&R is featured in the finals list.

More commonly known as the #SMCAKLs (pronounced Smackles), the New Zealand Social Media Awards celebrate the best of social media in New Zealand and will take place on Wednesday 17 August at Auckland’s Maritime Museum.

“The exceptional calibre of entries for this year’s #SMCAKLs show just how much New Zealand organisations – both in the private and public sector – have embraced the use of social media in their communications and marketing,” says Vaughn Davis, #SMCAKL’s organising committee member and ceo of award sponsor, The Goat Farm.

“This year, we have seen exceptional examples of how the use of social media in New Zealand has matured. The sophistication on display in how organisations have engaged and connected with communities and customers online proves social media is coming of age in New Zealand.”

Finalists and winners were decided by an independent panel of judges, including Ken Freer, Marketing Director at House of Travel, Simone McCallum, Senior Digital Content and Social Media Manager at ‎ASB Bank, Sara Philips, Social Media Marketing Manager at ANZ Bank, and Tom Bates, Social Influence Director at Contagion.

The awards are presented by the friendly people who put on the free monthly #smcakl (Social Media Club Auckland) events, where 200-plus people gather to “meet someone cool, drink something cold, and learn something new” about the latest trends in new media, digital and social.

Winners of the 2016 New Zealand Social Media Awards will be announced at a swish cocktail evening on Wednesday 17 August, at the Maritime Room, Princes Wharf, Auckland City. For a mere $10 anyone can come along and join in the festivities and learn about the best of social media from the best in social media.


IAG Most Effective Social Media Campaign Award
#BlacktoBlack (Rugby) – NZME
ANZ: Fortune Favours The Brave – Whybin/TBWA
Co-Operative Bank Good Kiwis Campaign – Socialites
Powershop – Baby Trump – Special Group Limited
SKY #24hourrugbypeople – Fuse
Waikato Civil Defence – Waikato Civil Defence Group

Most Effective Social Media Campaign Under $20,000 Award  
JUCY Destination NSW Instameet – JUCY
Sealord Frozen Salmon: From Facebook to NZ’s Freezers- Bloggers Club
Take Charge, Do More (Warehouse Stationery Recruitment campaign) – Prominence
The Rhythm & Vines Story – Mish Guru
Jamie’s World “They Let Me Write a Book” launch – Interlike
NewsTalk ZB Engagement Two Cow Economy – NZME

Best Use of Social Media in a New Product or Service Launch Award
Burger King Chicken Fries have arrived in New Zealand – Y&R New Zealand
Create Your Taste; Reigniting the Magic of McDonald’s – Fuse
Jetstar spreads its wings – Spark PR & Activate
Sealord Frozen Salmon Launch: From Facebook to Kiwis’ Freezers – Bloggers Club
Spark Samsung S6 Edge Good Winter Campaign – Socialites
Spark iPhone Launch the World’s Smallest Queue – Sherson Willis

Best Not-for-Profit Social Media Campaign Award
2016 Maori Language Week Gifs – Vodafone New Zealand
Kea: Every Kiwi Counts – Kea
Evita Auckland – Morgahna Godwin Creative
Macular Degeneration Awareness Week – Cadence Communications
Anti-Smoking Snapped Out Campaign – Motion Sickness and Richards Partners

Most Creative Use of Existing or Emerging Social Platform(s)  Award
Vodafone 360 Video Easter Egg Hunt – Vodafone New Zealand
Xero Budget Day Q&A – Xero
NZ Police Running Man Challenge – New Zealand Police
VNZMAs Snap Star Awards – Vodafone New Zealand
Spark Social Top-Up – Sherson Willis
Waikato Civil Defence – Waikato Civil Defence Group

Microsoft New Zealand Community Building and Management Award
Sovereign 21 Day Challenge – Socialites
Auckland Council Biodiversity – Auckland Council
Chicks in Bowls – Chicks in Bowls
Vodafone Digi-Parenting – Vodafone New Zealand
Mitre 10 Facebook Page Community – Socialites

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