Hits puts the rhythm into saving lives

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NZME station The Hits has extended its remit to the art of saving lives – by shining a spotlight on songs that have 104 beats per minute, the same rhythm to remember if you ever have to perform CPR.

In a campaign titled Songs That Can Save Lives, the station will play songs from their usual repertoire, but announcers will be highlighting which ones have that special beat. “If listeners ever find themselves in a situation where they need to perform CPR, remembering the beat of the songs may prove an invaluable tool,” says The Hits content director Todd Campbell.

Key songs include Adele’s Rolling in the Deep, Savage Garden’s To the Moon and Back, and Tom Cochrane’s Life is a Highway.

The Hits content director Todd Campbell said, “First aid knowledge is important for everyone. By creating awareness of this situation in a unique way, we hope to invite people to find out more about how to react in a situation when someone needs help.”

Westpac Rescue Helicopter ex-chief paramedic Barry Watkin said: “”It’s a great initiative. When someone requires CPR there is a lot going on at once, so having a song that you can remember can be incredibly helpful. The most vital thing is taking action; call emergency services, think of the beat and start CPR.

“It’s great to see The Hits are raising awareness for such a crucial element in emergency response.”

The initiative is part of NZME’s Wellness Week, an internal event that focuses on the health and wellbeing of its staff.

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