Colenso BBDO and Curious have shot a new Monteith’s campaign about the West Coast, its people, and their “passion for brewing great beer”.
“It celebrates what people love about Monteith’s from the pioneering spirit of those who first made it there – across the Southern Alps, or by crossing the deadly Greymouth or Hokitika Bars in order to search for gold – to the modern day pioneers who still make it there in the form of liquid gold,” says Monteith’s marketing manager Dave Openshaw.
“Back then there was no one to follow. You made your own way, and carved your own path. And that spirit lives on as fiercely today as it did then.
“There’s so much more to Monteith’s than most people know. With a rich history on the West Coast and our innovation hub still there at the brewery in Greymouth, we knew it was imperative to tell the story of not only our past but our ever evolving future, in the pursuit of liquid gold.”
This is the first part of an integrated campaign set to rollout over the next few months starting with an interactive digital promotion.
CREDITS
Client: DB (Maud Meijboom-van Wel, Nick Rogers, Dave Openshaw)
Agency: Colenso BBDO
Creative Chairman: Nick Worthington
Executive Creative Director: Andy Blood
Digital Creative Director: Aaron Turk
Head of Account Management: Angela Watson
Business Director: Brodie Reid
Head of Planning: Andy McLeish
Production Company: Curious
Director: Darryl Ward, Curious
Producer – Matt Noonan, Curious
Audio Post: Shane Taipari, Franklin Rd
Music Composition: Gareth Williams, Human Worldwide
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