The human touch

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AUCKLAND, Wednesday: “Even though people make mistakes and often are the reason an error occurs, we want them over machines,” writes DDB ANZ CCO Damon Stapleton in his latest blog posting (about the exit of NZ’s last Blockbuster video store – in Dargaville).

“That humaness (my word) is what we trust. You don’t like a stand-up comedian because he tells a joke accurately.

“You like him because you trust his humanity. The laughter comes from connecting with another human being.”

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