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AUCKLAND, Tuesday: Stuff has today launched its second The Paper Planes creative competition, with half a million dollars worth of advertising available to agencies.

This year Stuff is partnering with New York-based Cindy Gallop to judge the competition. She’s the founder & former chair of the US branch of Bartle Bogle Hegarty – and a global authority on trust in advertisingn.

Stuff and Gallop will be looking for creative ideas that showcase the very best in advertising. Kiwi advertising brands, agencies and businesses are encouraged to enter their most creative and innovative print-led concepts that can be brought to life in an integrated manner, for the chance to win a share of advertising across Stuff’s print and digital portfolio. 

At a special awards breakfast in May, Gallop will dial in from New York to deliver a (virtual) keynote address on the future of advertising in news media and the importance of trust, before announcing the winners.  

She says she’s thrilled to be judging this year’s competition; “I’m excited to see New Zealand brands and agencies go to town creatively in the medium where creativity has the most personal impact – print,” she said.

“Digital and print reinforce each other for better outcomes, and the best ad campaigns cleverly combine and leverage both.”

Stuff chief revenue officer Andy Symons says the competition has its origins in demonstrating the value of print as a unique and effective medium for building trust across any audiences.

“I’ve always felt that digital and print together complement and reinforce each other for better outcomes, and the best advertising campaigns cleverly combine and leverage both.

“We’ll be looking out for agencies and brands who can demonstrate innovative and edgy creative work that delivers super effective and impactful results.

“Cindy lives and breathes creativity. We are really excited to have her taking the reins for this year’s competition.”

Entries open now
Entries are open now until Monday 19 April, with prizes awarded across three categories:

  • Best print campaign – $300k print advertising
  • Best integrated campaign – $100k advertising (print + digital)
  • Best digital campaign – $100k digital advertising

Rainger & Rolfe’s Seriously Spicy campaign for Texas Chicken won in the 2020 competition which was judged by Sir John Hegarty.

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