The Pond becomes a partnership

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AUCKLAND, Friday: The Pond Recruitment became a partnership during the covid peak, with senior employee Will Gregory buying a stake into the business in early 2021.

Prior to becoming an owner, Gregory worked full-time as a senior recruiter at The Pond for five years building out The Pond’s corporate offering while existing founder Leighton Howl continued to focus on the agency/client side of the business.

“Fifteen years has gone quickly, and it’s great to welcome Will on board, finding people who want to excel in recruitment is not easy,”, says founder Leighton Howl.

“The two years of covid-19 have certainly been a game of two crazy halves. 2020 was our worst year in business but 2021 was our most successful year to date. So, it was a great time for Will to get into the business.”

“For Will, marketing and media recruitment was the obvious sector expansion for The Pond, which he led and delivered on, following the company pushing into digital & tech in 2015.”

Gregory said: “Buying into The Pond was the easiest decision I’ve ever made.

“Having worked in the business for a number of years, I knew exactly what I was investing in; a well-oiled, profitable business with exciting opportunity for legacy and further growth in the NZ market.

“Off the back of the ups and downs over the past two years, we are now looking to expand deeper into one of our specialist areas of expertise – digital.

“Plus, Leighton and I work extremely well together, sharing a passion recruiting transformational talent in the sectors we love and believe in.

“creative, digital & marketing continues to grow in demand for all clients, no matter the industry, in a market where great products and service are nothing without a sound marketing and brand strategy, underpinned by smart technology.”

Leighton Howl: “The future of recruitment services in NZ is looking better than ever.

“The sector has benefited from covid in a few ways. Firstly, clients had to go out and try and do recruitment themselves, they needed people fast and thought ‘let’s get stuck in and give it a go’, but they quickly discovered it was hard work.

“Pinning down top talent with multiple offers and motivations was not easy. The days of throwing up a Seek ad were over.

“Businesses learnt the hard way, and quickly started calling recruitment firms, so the last 15 months have been crazy busy.

“The good news for the recruitment sector is getting the appreciation it had been missing for many years in New Zealand. Clients got a crash course on what recruitment firms actually did, and the added value they provided.

“Off the back of the ups and downs over the past two years, we are now looking to expand deeper into one of our specialist areas of expertise – digital.

“This includes looking out for a third senior partner to lead digital and technology recruitment, to leverage this ever-growing sector and the interim work done over the last seven years.”

For more information contact:

  • Benji Cornish (marketing manager) 021 083 81593
  • Leighton Howl (recruitment director) 021 702 573
  • Will Gregory (recruitment director) 022 638 7279

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