“So now we can put the underarm incident to bed,” Weekend Herald sports journalist Calum Henderson wrote, hopefully, in his Onscreen column on Saturday.
It’s a piece comparing Transtasman cricket’s infamous 1981 Anzac test cricket incident with news coverage of the JFK assassination and Hitler conspiracies – a valiant attempt to put things in the right perspective.
Yeah. Well dream on, Calum. That phrase will live forever in this part of the world – because of one single, powerful word – underarm – and its unique ability to unsettle any fair-dinkum Kiwi or Aussie.
We ourselves used it only last week – TBWA stirs the Underarm pot, a story about the Aussie meat industry’s provocative New Australia-land campaign. The M+AD website backend numbers for this item went through the roof.
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