AUCKLAND, Monday: In celebration of the year that was, leading digital magazine The Spinoff – with creative agency Daylight – has launched a campaign that reimagines 12 of its best stories in the form of magazine covers – the covers it would have had … if it had a printed cover.
The Spinoff editor Madeleine Chapman said: “While there are so many benefits of being a digital magazine, we’re always admiring the iconic printed covers of our contemporaries.
“This was a cool opportunity to give some of our most loved stories of the year the front-page treatment.
“At Daylight, we froth craft. So sinking our teeth into this was a real passion project for the year.”
“Building on the Aotearoa Published Daily brand platform launched earlier this year, The Spinoff Covers feature stories that showcase the breadth of content the magazine features every day.
“From stolen hams to wealth inequality to acerbic parliamentary analysis and the humble superstar of Matariki — each artwork has been meticulously crafted to reflect the essence of its story.
“The covers were artworked by a collection of the country’s leading creatives – The Spinoff’s own Toby Morris, Daylight’s Ezra Whittaker-Powley, Lauren Stewart and Sophie Tse, with further contributions from Tim D, Lena Lam, Alex Botwin, Mark Gee, and Munro Te Whata.”
Daylight creative director Charlie Godinet said: “At Daylight, we froth craft. So sinking our teeth into this was a real passion project for the year, especially being able to tap into the network of amazing creative talent The Spinoff champions every day.”
The campaign is now live across print, OOH and social.
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