AUCKLAND & SYDNEY, Sunday: Special Group NZ & Australia have combined resources to launch Tourism New Zealand’s new global brand marketing campaign100% Pure Welcome – 100% New Zealand.
The campaign is presented- in English & Te Reo – as a global gesture of welcome. “New Zealanders are opening their hearts and home towns to the world, with locals from across the entire country sharing a ‘Good Morning World’ welcome message from their very own sunrise, every day for the next year,” says Tourism NZ ceo Stephen England-Hall.
“The global launch is across TV, cinema, OOH, YouTube, Facebook, Instagram, and Tourism NZ’s digital and social channels.”
“We’re taking advantage of the fact we’re the first in the world to see the sun.”
Among the first welcome messages to be shared with the world are an adventure-seeking Southlander waking up with a canyon swing, a wannabe hobbit, a shoulder-nibbling horse, a group of teenagers in Northland giving lessons for an early morning jetty jump and a very enthusiastic parasailer.
The first Good Morning World welcome message aired in NZ this morning.
Australia will be the first market to drive the global campaign launch across television, cinema, out of home, YouTube, Facebook and Instagram, as well as Tourism NZ’s digital and social channels.
CREDITS
Creative Agency: Special Group New Zealand and Australia.
Production Company: Sweetshop
Client: Tourism New Zealand
Chief Executive: Stephen England-Hall
Acting Director Creative and Content: David Craig
Global Brand and Content Manager: Brodie Reid
Director of Commercial: René de Monchy
General Manager, Public Relations and Major Events: Lauren Vosper
Brand Manager: Jill Chestnut
Senior Brand and Content Specialist: Jaime Reid
Brand and Content Co-ordinator: Danelle Murphy
Special Group New Zealand
Executive Creative Director: Tony Bradbourne
Head of Strategy: Rory Gallery
Managing Partner: Michael Redwood
Creative Directors: Arnya Karaitiana and Richard Maddocks
Digital Director: Stu Mallarkey
Social and Digital Manager: Daisy Conroy-Botica
Group Business Directors: Pip Shepherd and Sandra Daniel
Account Management: Amelia Daly, Bonnie Shum, Tess Cranfield and Rachael Williams
Planner: Callum Orr
Head of Film Production: Katie Mortensen
Head of Design: Heath Lowe
Special Group – Australia
Executive Creative Directors: Tom Martin & Julian Schreiber
Creative Directors: Jack Nunn & Nils Eberhardt
CEO: Lindsey Evans
Strategy Director: Celia Garforth
Account Management: Michelle Braslin and Sinead Kelly
Producer: Nick Lilley
Digital Production: Sharon Gray & Jesse McCallum
Sweetshop, Welcome & Good Morning World Films
Director: Dylan Pharazyn
Managing Director: Fiona King
Executive Producer: Ben Dailey
Producer: Andy Mauger
Editors: Ben Chesters, Alex O’Shaughnessy
Colourist: Big Tree Studios / David McLaren
Audio Post: Big Tree Studios / David Liversidge
Online: Big Tree Studios / James Corden
Composer: Max Scott
Dawn Film
Director: Dylan Pharazyn
Managing Director: Fiona King
Executive Producer: Ben Dailey
Producer: Andy Mauger
Editor: Nathan Pickles
Colourist: Big Tree Studios / David McLaren
Audio Post: Big Tree Studios / David Liversidge
Online: Big Tree Studios / James Corden
Composer: Max Scott
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