The Sweet Shop through at Epica

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Paris-based Epica has announced its shortlisted entries for the 2015 awards. The shortlist was compiled by votes from leading global marketing journalists (including M+AD ed David Gapes).

Obviously, Ed’s efforts on behalf of his compatriots counted for little – no Kiwi or Aussie agencies made it through. The nearest we got was a finalist spot for The Sweet Shop’s charming 3min 42sec film Boy Raised by Goats (in the Best Use of Music category) for indigestion remedy Pepto-Bismol (agency Publicis Kaplan Thaler New York).

These finalists will go through to the grand jury, which meets in Berlin on 16-18 November. Gold and Grand Prix winners will be announced during a ceremony at the Kino International cinema on November 19. Silver and Bronze winners will be published on the Epica Awards website on November 20.

This year Epica received almost 4000 entries from 75 countries, a 5% increase on 2014, led by Germany, Canada, Turkey, the USA, Lebanon, Romania, Spain and Japan. New countries this year included Azerbaijan, Ecuador, Iran, Ivory Coast and Senegal.

Epica’s jury is made up of 54 editors and senior journalists at the leading advertising and marketing magazines in 44 countries around the world. For the pre-selection jury they are joined by a team of veteran journalists, bloggers and experts.

Agencies who entered work that did not make it onto the shortlist may yet feature in the annual Epica Book (to be released in September 2016).

Boy Raised by Goats was helmed by Aussie director Sam Holst, and produced by Aucklander Phil Liefting. Other Sweet Shop crew (Kiwis and Aussies) included cinematographer Ian McCarroll, production designer Peter Marshall, post producer Syndicate, editor Cushla Dillon, music Maxwell Scott, and colourist Edel Raffery @ Method.


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