The Trade Desk partners with Chinese media giants

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SYDNEY, Today: Global advertising technology leader The Trade Desk Inc (Nasdaq:TTD) now enables brands to effectively reach and engage millions of consumers in China.

TTD achieves this through integrations with China’s premium media companies, including:

  • Baidu Exchange Services
  • iQIYI, Baidu’s video streaming service
  • Tencent Social Ads
  • Youku, Alibaba’s video streaming service

The Trade Desk’s partnership with the country’s top three streaming video platforms presents global marketers with unparalleled access to audiences in China. Innovative global marketers participating in the beta can now leverage The Trade Desk’s trusted technology platform to directly reach the rapidly growing consumer market in China with display, mobile, video, and native advertising campaigns.

The Trade Desk is also integrated with leading digital advertising measurement, and data providers to provide multinational brands with powerful data, measurement and brand safety solutions to ensure their campaigns’ reach, scale and performance.

Growing presence in NZ
The Trade Desk has a growing presence in New Zealand, under the guidance of Sydney-based Australia and New Zealand general manager Mitch Waters.

“Having entered the market during the past two years, the company has already enjoyed huge engagement with New Zealand agencies and other organisations, and is seeking to establish itself further in what it sees as a promising and progressive market,” Waters says.

“Some of the strategies NZ broadcasters are undertaking are leading the region.”

“For example, The Trade Desk is currently collaborating with the OMD programmatic team in New Zealand and has launched a first-to-market opportunity where bid adjustments are made in The Trade Desk platform based on real-time external pollen data in various geolocations around New Zealand.

“Leading pharmaceutical company Menarini Group has used an innovative media strategy to launch Labixten, a hayfever treatment, in New Zealand.

“Working in collaboration with OMD NZ, the launch campaign used real-time pollen forecast data via MetService Pollen Data API to inform New Zealanders when the pollen count was moderate or high in their area.

“The Trade Desk is also acutely aware of Connected TV [CTV] and audio activation opportunities in New Zealand and see this market as one that is incredibly progressive. In the Trade Desk’s opinion, some of the strategies NZ broadcasters are undertaking are leading the region.”

IAB NZ membership
Waters says The Trade Desk is also looking to join the NZ Interactive Advertising Bureau next year to ensure the organisation is contributing the country’s digital community.

The Trade Desk’s director of agency API sales (APAC) Stephanie Famolaro was a keynote speaker at the recent Modern Marketing Summit – Programmatic in Auckland.

About The Trade Desk
The Trade Des is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimise more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on a multitude of devices, such as computers, mobile devices, and connected TV. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific.

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