Aspire to Inspire

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NEW YORK, Monday: Google, Apple, Samsung, Amazon, and Nestlé led Wunderman Thompson’s list of 2021’s most inspirational brands. Now in its second year, the Inspire Score is the agency’s proprietary diagnostic tool which measures a brand’s inspiration status and uncovers the brand attributes that fuel business growth through their ability to inspire people.

Google, Apple, Samsung, Amazon, and Nestlé are the top brands for 2021 thanks to their ability to connect people in new ways, inspire people to think differently and elevate people’s lives to be better.

This year, Google jumped to the top of the ranking as it continued to be relentlessly focused on simplifying the customer experience and changing what is possible when it comes to using the world’s information to help us better navigate in both the physical and digital worlds. 

Google is followed by Apple, a brand that’s long been built on its emotive call to unlock your creative potential, and Samsung whose philosophy in many territories is a clear promise to open new possibilities.

E-commerce giant, Amazon, is fourth on the list of Most Inspiring Brands, with their plans for growth spanning start-ups, supermarkets, and Hollywood studios, followed by Nestlé, who are committed to unlocking the power of food to enhance the quality of life for all.


“The top brands for 2021 – Google, Apple, Samsung, Amazon, and Nestlé – inspire people to think differently, proving brands have the power to ignite change and make the world a more inspiring place.”

The 2021 ranking is derived from WPP’s proprietary BAV dataset, with the 2020-21 data compiled from over 20,000 studies of 12,000 brands in 855 categories across 24 industries and 17 markets.

Wunderman Thompson global ceo Mel Edwards said: “Inspiring growth for ambitious brands is at the heart of everything we do. Our research proves a strong correlation between inspiration and brand growth, which is why our annual list of the Top 100 Most Inspiring Brands is a powerful tool for large and small brands alike.

“It demonstrates the power of inspiration by helping brands understand people’s evolving preferences for the product, services, and experiences they can design to spark their imagination and motivate change.”

Wunderman Thompson global chief strategy officer Neil Dawson said: “Based on research into inspiration in the field of motivational psychology, we found that the most inspirational brands scored highly on three factors: Elevating (having a positive impact on society, improving people’s lives); Magnetic (make consumers feel like they’re making a popular, exciting choice); and Motivation (offer people a way to help accomplish their goals).

“Together these inspiration factors driven growth. The top brands for 2021 – Google, Apple, Amazon, and Samsung – inspire people to think differently; proving brands have the power to ignite change and make the world a more inspiring place.”


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