Thermo label a cool tool

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Parnell based strategic marketing communications agency The Business worked with Constellation Brands to develop the VNO brand from scratch back in 2012. Created specifically to target Millennials, it has enjoyed strong commercial success. Now they’ve launched a thermo label that literally tells you when VNO has hit the correct temperature for drinking.

Supported with an integrated ATL and in store campaign, the labels hit the shelves this week in a supermarket near you.


Client: Nina Stojnic, Maree Saunders
Strategy: Ben Cochrane
Creative Direction: Craig Farndale
Account Service: Mark Kelly
Photography: Sait Akkirman

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