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AUCKLAND, Today: TV marketing support group ThinkTV has appointed Jodene Murphy to the newly created role of general manager.

Murphy has held senior marketing roles at Vodafone, Spark and Bank of NZ (where she was GM of marketing & design. at the Bank of New Zealand. She was also a group account director at 99 (now part of Proximity NZ).

Jointly owned by TVNZ, Sky TV and Discovery, ThinkTV was created to promote the power of television and broadcaster video-on-demand services with the local marketing and advertising community.

ThinkTV chair Jodi O’Donnell said: “The appointment demonstrates all three broadcasters’ commitment to supporting a dynamic and fast-evolving television industry.

“I’m looking forward to spending my time making marketers and agencies lives just a little bit easier.”

“ThinkTV is excited to have such an exceptional operator lead our organisation. Jodene brings a wealth of experience to the role. Importantly, she has a deep understanding of what marketers and advertisers need to know about connecting with audiences having been in their shoes herself. We know she is the perfect person to take our message to market.

“I’d also like to thank ThinkTV’s departing head of communications Amanda Wisniewski. Amanda has been integral in establishing ThinkTV’s voice over the past two years. Her mahi leaves the organisation in strong shape as Jodene joins us.

“Jodene will act as a spokesperson for the television industry as a collective, providing data-led information about the effectiveness of free-to-air, BVOD and subscription television to advertisers and showing them how to utilise the medium to get their best return on investment.

Jodene Murphy said: “As the media landscape continues to grow and consumers’ viewing behaviour and preferences evolve, the pressure on marketers to always know the exact right thing to do to deliver effectiveness perfection is ramping up. I’m looking forward to spending my time making marketers and agencies lives just a little bit easier.”

Jodene Murphy joins ThinkTV on Tuesday 7 September.

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