This Wednesday: CAANZ spotlights the media

EditorNews Make a Comment

The CAANZ PREScom Champion Speaker Series – the much-heralded breakfast event featuring leading journalists, commentators and industry heads – is on in Auckland this Wednesday (21 October).

With the arrival of integrated newsrooms, the topic is hot – the speakers will analyse the changing face of media and their response to the commercialisation and commoditisation of content.

The speakers are:

  • Tim Murphy, former editor-in-chief of the New Zealand Herald, former chair of the national Media Freedom Committee and executive committee member of the Press Council
  • Ellen Read, National Business Editor, Fairfax Media NZ
  • Duncan Greive, freelance journalist and editor of culture website The Spinoff
  • Simon Wilson, former Metro editor
  • Alana O’Neill, Head of Integration, Mediaworks.

Each speaker will share their thoughts on commercial imperatives versus a purist approach, where the lines sit between earned and paid media, and the ramifications this has on agencies and their clients. The panel discussion will be emceed by Ben Fahy, editor and associate publisher of NZ Marketing and stoppress.

Megan Clark, Chair of the CAANZ PREScom, says the purpose of the event is to gain some insight on how media operators balance providing news with the requirement for revenue.

“It’s a stellar line up of speakers who’ve worked across the various platforms, experiencing the changes and the commercialisation of content,” she says. “It will be an interesting debate across traditional versus non-traditional and the impact of this on brand communications.”

Mango managing director Claudia Macdonald said: “The CAANZ PREScom team (of which I am one) decided it was time to hear from the horses’ mouths. I”m looking forward to the discussion.”

Tickets cost $75. CAANZ has thanked Kensington Swan Lawyers for their support.

Timeline

Date: Wednesday 21 October
Time: 7am-9am
Venue: Kensington Swan, 18 Viaduct Harbor Ave
Parking: There is limited parking in the area and Halsey Street is blocked off. CAANZ suggests the Wilsons car park at 136 Fanshawe St: www.wilsonparking.co.nz/go/wilson-carparks/auckland/fanshawe-street-car-park

Share this Post