AUCKLAND, Today: MediaWorks “is x-cited” to confirm that their stable of nine leading music and entertainment radio brands is expanding to welcome a new radio station – replacing Today FM, which closed suddenly last month.
Channel X – described as a music-lover’s dream – is now live across 16 frequencies spanning Aotearoa from Auckland to Bluff.
In recent weeks MediaWorks has also expanded its audience reach by introducing The Rock, The Breeze, George FM, Magic and Mai FM into new regions throughout the country.
MediaWorks director of content Leon Wratt said: “We’re thrilled to be able to take some of our most popular brands into new markets, and with Channel X introduce a new type of station that we’ve designed to appeal to people who may not be regular radio listeners.
“Channel X will be a music lover’s dream, 24/7 anthems with no DJ chat. We’ll be tapping into a wide and slightly more alternative playlist from both local and international artists that Generation X grew up with, and trends show Generation Z are now falling in love with.
“It will be like we borrowed your CD wallet from your teens. Expect everything from Radiohead, No Doubt, Arctic Monkeys, Fatboy Slim, The Cure, Supergroove and beyond.”
MediaWorks interim ceo Wendy Palmer expects Channel X to be a disrupter in the radio space.
“Channel X will be a music lover’s dream, 24/7 anthems with no DJ chat.”
“This brand new nationwide music radio station, coupled with the new Duncan Garner editor-in-chief podcast announced on Friday, shows MediaWorks’ ongoing commitment to broadening and strengthening its broadcast radio and digital offerings to suit changing consumer needs.
“We aim to be New Zealand’s first choice for media and these new products complement our leading music brands, giving Kiwis even more listening options every day.”
Channel X kicks off at midday today with The Killers When You Were Young as the first track.
For more information on how to listen and our updated frequencies please see the following page.
Channel X will be available on the rova app, rova.nz and on the following frequencies:
- Auckland – 106.2
- Blenheim 95.3
- Dunedin 100.6
- Hamilton 104.2
- Hawkes Bay 106.3
- Kapiti 99.1
- Manawatu 94.6
- Nelson 96.0
- George FM is new to Christchurch 95.3FM, Dunedin 96.6 FM
- The Breeze is new to Mid Northland 100.7FM, Whangarei 90.8FM, Gisborne 94.9
- Magic is new to Alexandra/Cromwell 95.9FM, Waikato 100.2FM
- The Rock is new to Kaikoura 89.1FM, Picton 92.3FM, McKenzie Country 91.0 FM
- Mai FM is new to Wanganui 96.0FM, Reporoa 98.0 FM
MediaWorks boasts 2.4 million weekly listeners and over 5000 outdoor touch points nationwide. The company owns and operates radio brands The Edge, The Rock, More FM, The Breeze, The Sound, Mai FM, George FM, Magic, Humm FM, Channel X and rova.
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