AUCKLAND, Today: The Warehouse Group has appointed Together as its media partner across planning, buying, social and content.
The partnership covers three of New Zealand’s biggest retail brands, The Warehouse, Warehouse Stationery and Noel Leeming.
Together will focus on integrated growth strategies, using data-led planning and its own NZ-built media tools to help deepen the Group’s connection with New Zealanders.
Frankie Coulter, Chief Marketing Officer at The Warehouse Group, says Together’s New Zealand ownership and strategic approach played a key role in the decision.
“Together has a unique ability to blend strategic media planning with technology, creativity and content capabilities, in a fully independent model. We are excited to work with them to drive even more value for our customers across The Warehouse, Warehouse Stationery, and Noel Leeming.”
The win further strengthens Together’s position as one of New Zealand’s fastest-growing media agencies.
“The Warehouse Group brands are icons in this country, and the opportunity to work across such a broad and influential portfolio with such an ambitious and creative marketing team is incredibly exciting.” – Pen Brown, Managing Director, Media, Together
The account will be led from Together’s Auckland office, with a multi-disciplinary team across media planning, buying, analytics, content, customer and technology.
Pen Brown, Managing Director, Media at Together, says the agency is proud to partner with such a major part of New Zealand’s retail landscape.
“The Warehouse Group brands are icons in this country, and the opportunity to work across such a broad and influential portfolio with such an ambitious and creative marketing team is incredibly exciting.
“Our focus will be on delivering a seamless, data-driven approach that connects media, social and content to deliver real commercial impact. We can’t wait to get started and help these brands navigate the next chapter of their growth.”
The appointment takes effect from 1 May 2026 for The Warehouse and Warehouse Stationery, and 1 August 2026 for Noel Leeming.
Together has been named NZ Media Agency of the Year every year from 2022 through to 2025 and is New Zealand’s largest independent media agency.
Based in Auckland and Wellington, the agency works with businesses and government organisations to help them grow today while transforming for tomorrow.
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