AUCKLAND, Today: Independent creative agency Yarn has strengthened its team with the addition of Michelle Koster as Senior Account Director and Slade MacDonald as Intermediate Creative.
Koster joins from what was once known as FCB Aotearoa, taking on a senior leadership role across clients including MAS, Mercury, Air New Zealand, My Food Bag, Tourism New Zealand and Hell Pizza.
MacDonald joins from Stanley St and has formed a new creative partnership with Art Director Joachim Pearson.
Koster says joining Yarn has been a refreshing change. “I’ve loved the move from a network agency to an independent that’s creating genuinely great work. The process and client partnerships feel tighter, more collaborative and a lot more rewarding.”
MacDonald says the move lines up with the kind of work he’s always admired. “More than once, I’ve been the guy going ‘have you seen this!?’ while sticking Yarn’s work in an annoyed colleague’s face. So I’m beyond stoked to be working with the people responsible.”
“Michelle and Slade joined us late last year, but we’ve been heads-down on project after project since they started, so we’re only now taking a moment to officially welcome them.” – Heath Davy, Yarn CEO
Yarn CEO Heath Davy says both hires reflect the agency’s continued momentum.“Michelle and Slade joined us late last year, but we’ve been heads-down on project after project since they started, so we’re only now taking a moment to officially welcome them.
They’ve already proven to be invaluable additions to the team, bringing a wealth of experience, and quickly embedding themselves into the rhythm of Yarn’s fast-moving, creatively led approach.”
The team expansion follows a strong run of work for Yarn, including multiple campaigns for new client MAS.
Most recently, the agency launched a light-hearted campaign imagining the wild theories behind MAS’ decade-long Consumer NZ People’s Choice streak.
That followed the earlier ‘Even smart cars have dumb moments’ campaign.
Yarn has also continued to pick up attention for Hell Pizza’s award-winning ‘Doobious’ campaign, which sold out of “herb” grinders in just 24 hours.
The campaign reignited the cannabis conversation and won Silver at last month’s Axis Awards.
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