Touchcast launches fire safety game

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Get Out Stay Out, Touchcast’s new game to help educate young Kiwis about fire safety, leverages age-old proven game mechanics to ensure deep, sustained engagement, and underpinned with a fusion of fire safety narratives and a UX design informed by a series of workshops and focus groups with school-aged children.

“Get Out Stay Out provides a great always-on method to engage kids in what can be quite dry subject matter; weaving the critical messaging through a narrative and game-play they digest and engage with time and time again,” says Mark Glenn, chief of experience at Touchcast, who headed the team which created the solution for New Zealand Fire Service says he is excited by the game’s early results.

“Get Out Stay Out provides a great always-on method to engage kids in what can be quite dry subject matter; weaving the critical messaging through a narrative and game-play they digest and engage with time and time again,” Glenn says. “Through prototyping with early testing groups, the extended session times are proving the formula is effective.”

Caroline Rosanowski, who ran the project for the New Zealand Fire Service, is also excited about the tool and the future capability it gives the organisation. “Historically, most tools the New Zealand Fire Service uses have been very different from each other, not just from an experience perspective, but from a technology perspective too.

Touchcast tech lead Andrew Joll agrees: “ This new game has been specifically designed to evolve over time to meet the changing needs of the target audience, the New Zealand Fire Service and emerging technology. Get Out Stay Out has been built using HTML5, a scalable, robust technology solution that any predecessors can utilise for efficiencies in backend development and enhance front-end user-experience.”

Touchcast is Clemenger Group NZ’s digital experience arm.


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