Fiji – and Special PR – thank NZ health boss

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AUCKLAND, Today: Tourism Fiji – via Special PR – has released a video to invite the man at the forefront of New Zealand’s Covid-19 response, Dr Ashley Bloomfield – and his family – a trip to Fiji for a ‘booster of happiness’ as he steps down from his role as director-general of health on July 29.

Shot by production house Radlab, the 60-second tongue-in-cheek invitation showcases the country’s white sandy beaches, clear water and the friendly faces of Fijiannlocals who will be there to welcome him.

Tourism Fiji regional director for NZ, Sonya Lawson, said: “We wanted to invite the Bloomfield family on holiday in a way that encompasses the true bula spirit.

“Working with Special PR we created content that speaks to New Zealand culture while also featuring the friendly faces of Fiji.

“Dr Bloomfield described the video to Stuff as a ‘wonderful and irresistible offer’.“

“The result is a unique and engaging clip that we hope will entice Dr Bloomfield to find some well-deserved happiness in our island paradise.”

Special PR’s Kelly Grindle said: “Dr Bloomfield has become a household name, appearing on our screens nearly every day for the better part of two years. And let’s face it, if anyone has deserved a shot of happiness and a getaway after such a gruelling job, it’s probably him.”

Dr Bloomfield described the video to Stuff as a “wonderful and irresistible offer”.

“Having been to Fiji I know just how much it has to offer,” he said. “The last two years have definitely been busy and I’m looking forward to having a bit of time to reacquaint myself with our Pacific whānau


Agency: Special PR
Production: Radlab
Client: Tourism Fiji

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