Tourism Holdings taps the pr shop

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Auckland and Sydney-based consumer PR specialist, the pr shop, has won Tourism Holdings following a competitive pitch.

Tourism Holdings is the largest provider of holiday vehicles for rent and sale in New Zealand, Australia and the USA. It also operates Kiwi Experience and the Discover Waitomo Group, which includes Waitomo Glowworm Caves, Ruakuri Cave, Aranui Cave and The Legendary Black Water Rafting Co.

“It’s a special kind of achievement when the job at hand is promoting New Zealand,” says Sally Frewin of the pr shop NZ. “We love the work Tourism Holdings does and what they stand for – creating unforgettable holidays.

“We’re looking forward to helping Kiwis and tourists discover the beautiful experiences New Zealand has to offer – whether that’s the Waitomo Glowworm Caves, taking a trip with The Legendary Black Water Rafting Co or driving around New Zealand in a motorhome.”

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