Tourism NZ appoints marketing chief

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WELLINGTON, Today: Tourism New Zealand ceo Stephen England-Hall has announced the appointment of Brodie Reid to the position of director marketing.

“Brodie has shown extraordinary leadership in her role as global manager brand & content for the past two years, and her inclusive working style has earned the respect of her colleagues, the board and the industry,” England-Hall said, in a statement.

“Brodie played a significant role in the development and delivery of the latest 100% Pure New Zealand, Tiaki – Care for New Zealand and #getNZonthemap campaigns.


“She previously worked at Colenso BBDO and Saatchi & Saatchi Auckland.”

Reid’s recent work on the global 100% Pure New Zealand Welcome campaign launched in June in Australia and has had a successful start, with engagement on our social channels, leading to a 15 per cent increase in referrals for the industry. It is now live in China, Korea, North America, South America and Singapore with the UK, Germany and Japan still to come.

Brodie Reid said: “Tourism New Zealand is an organisation that is working hard to ensure tourism enriches New Zealand, and that’s something that drives me to make our country stand out on a world stage. I’m excited to have the opportunity to do that in this role.”

Reid has been at Tourism New Zealand leading the global brand & content team for the past two years.

She comes from a background in advertising formally working at Colenso BBDO and Saatchi & Saatchi in Auckland, and before that multiple agencies in London. Reid has worked with brands such as Heineken, Toyota, Air New Zealand, Coca-Cola, Westpac, Nestle, Kraft and O2.


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