Tourism New Zealand and Christchurch Airport have launched a new Every day a different journey campaign out of Whybin\TBWA Sydney, promoting the South Island as the ultimate destination for Australians.
“We’re excited to see a renewed focused on promoting holidays in the South Island,” says Tourism NZ’s Australian managerTony Saunders.
“This key initiative includes working directly with Christchurch International Airport to drive flights into Christchurch and promote travel throughout the South Island.
“We know that when Australians fly into Christchurch they visit more regions and stay longer, so we’ve created five ‘Great Journeys’ of the South Island, which start from the top of the South Island to the bottom, and everything in between.
The campaign will be rolled out across all key media channels with significant digital presence as well as social media and print.
As part of the broader campaign, a 12-page News Corp travel lift out on the South Island will be distributed across Australia on 22 February with News Ltd publications.
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