Tourism New Zealand has launched a global campaign via TBWA Sydney and Finch Auckland.
The mobile-led campaign begins with a film shot specifically for vertical screens (scroll down) that explores the hidden gems found in New Zealand’s regions.
It will be launched across global media partners including Facebook and Google, WeChat and Qyer, and will run in all Tourism New Zealand’s target markets.
“New Zealand’s tourism has seen unprecedented growth in recent years, with more Aussies now seeking out a more diverse and enriching holiday experience,” TNZ marketing director Andrew Fraser said.
Serendipitous
“With new discoveries just waiting to be unearthed, we wanted to show the range of experiences and hidden gems that New Zealand has to offer and inspire travellers to go beyond the key hubs.
“The campaign aims to inspire travellers with the unexpected regional experiences on offer, delivering this right into their hands, with this mobile-led creative.”
TBWA Sydney deputy ECD Craig Brooks said: “There’s always something around the next corner in New Zealand. We wanted to capture that sense of serendipity and reveal that it’s your curiosity that guides you from one great experience to the next.”
CREDITS
Agency: TBWA Sydney
Deputy ECD: Craig Brooks
Associate CD: Katrina Alvarez-Jarratt
Associate CD: David Roberts
Writer: Chloe Saintilan
Art Director: Andrew Torrisi
GAD: Erin Kelly
Account Director: Helen Campbell-Borton
Campaign Manager: Matthew Moran
Chief Strategy Officer: Hristos Varouhas
Senior Integrated Producer: Lauren Reilly
Design Director: Chris Mawson
Retoucher: Nick Mueller
Sound: Beau Silvester
Content Editor: Etienne Ancelet
Production Company: Finch NZ
Director: Nic Finlayson
Executive Producer: Karen Bryson
Producer: Catherine Anderson
DOP: Lachlan Milne
Second Unit DOP: Darryl Ward
Post Production: The Arc (offline) and Finch (grade/online)
Editor: Drew Thompson
Colourist: Trish Cahill
Online: Andy Timms
Music: The Passenger, written by James Osterberg and Ricky Gardiner (Hebbes Music / BMG / EMI Publishing) and performed by The Phoenix Foundation
Music Supervision: Anton Trailer
Photographer: Fraser Clements
Photography Assistant: Jake Dennis
Client: Tourism New Zealand
Director of Marketing: Andrew Fraser
GM Global Marcoms: Kate Necklen
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