Tourism NZ puts global adspend on hold

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AUCKLAND, Friday: Tourism New Zealand has suspended its global marketing programme following the terror attacks in Christchurch, pending a review of all Government spending on social media.

Tourism NZ says the suspension is across all marketing platforms, worldwide.

The agency spends around 80% of its $45.3 million annual advertising budget in digital channels – including Facebook and Google-owned YouTube – both under fire for allowing offensive content to run on their sites.

Tourism NZ government relations GM Rebecca Ingram said: ”At this stage it’s too early to say how and when we will start promotion again. We are currently working with our key markets to inform our approach.”

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